You can find no hard and fast rules as to steps to make sure your Instagram posts work for you. There is only a few rule of thumbs and I think Neil Patel, author and internet entrepreneur, nailed many of them down in an article.
But I’ll make it short if you don’t have you a chance to go through each of them yourself and Items toggle the importance according to what I believe is important to an Instagram post with out beating around the bush.
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Invest in a Good Picture
Not every single one of your articles has to be postcard-ready – all you need is a few good quality pictures that emphasize the best of your products. There was every food delivery site that I implemented on Twitter who made the best food but had the worst-lit pictures on Instagram. I thought it had been a waste of potential plus asked them if they could possibly fine-tune their pictures a little with filter systems before posting it. They did and their pictures have been mouth-watering ever since!
Give your Instagram account a face, somebody they can relate to or post a behind-the-scene picture. There is a good reason precisely why people hunt down BTS YouTube videos before/watching a movie or television series. Humans are curious that way. Once they can relate to you, they’re half-way addicted.
Be Funny, Be Quirky, Become In-the-Know, Be Cool or Any Among those
If you can’t be funny, be nice. If you can’t be quirky, be cognizant. If you can’t be in-the-know, be great. Pick one. This way, people remember you whenever you peek around the corner. They help you from the corner of their eye and know it’s you and they’re interested all over again. That’s branding.
Get an Influencer
I was born in the era when you call someone an influencer, your parents probably thought that these were drug pushers. But in the modern age, it means someone who has a large following on their social media accounts. If you can afford to pay for one of those Youtubers or Instagrammers in order to highlight your product or service, great. If you can’t, find someone affordable you can work together with, preferably within the same industry BUT not your competitor. Did I really have to say that? =) The is a checklist on the internet that shows you the ones with an International platform. If you’re going local, don’t be afraid to negotiate with these.
Use Instagram Ads
As long as you stick to your budget and have a pretty eye-catching brief video, GO FOR IT. You shouldn’t be spending countless numbers on the ads, anyway. Once you’ve divided the cost up between Facebook, Twitter, Instagram, and Google, you might have a decent ROI. What you want to enjoy, at the end of the day, is eyeballs.
Run Contests and Encourage Positive Engagement
Posts that offer something nifty or simple may surprise even the best of us. Some individuals will try their darnest to win a notebook, a pair of tickets to a theme park, a bottle of hand lotion, a holiday, air tickets or a grand piano. If it’s free, not many will complain. And besides, compared to Facebook, Instagram’s got fewer rules to follow… for now.
I can say enough about how some people are using hashtags wrongly. You don’t post an image of your baby and use a hashtag like #AngieandBobsBabyisSoCute. 1) Nobody otherwise is using that hashtag so it’s an entire waste of time (and space); 2) You want to use a hashtag that people may search for and are already using; 3) Find other similar posts with regard to inspiration and like for publicity. You can also come up with your own cool hashtag and promote it everywhere. I mean, ALMOST EVERYWHERE so that your friends, family, and followers will use it too. Now, THAT’s the purpose of a hashtag.