Instagram continues to host millions of photos every day and if you’re a business owner planning to promote your products, you need to add this particular photo-sharing platform to your social media stations. With 300 million monthly active users and more than 75 mil daily users, there’s no doubt that will Instagram is an effective marketing tool to use in order to attract potential customers.
Keep in mind, however , that will using Instagram for marketing should be more than just taking photos, applying filter systems and publishing them on your information feed. You can still take many steps to ensure your photos stick out and you attract more attention.
Design Your Photos
When you’re sharing images of your products, it is best to be more creative when taking shots of them. Choose a different angle from the usual or you can include another item together with your item.
You may also add text to your picture to grab more attention.
Proper illumination is a must. Whether you’re nipping photos indoors or outdoors, do keep lighting in mind. Lighting is crucial in telling a story about your product so make sure to use light properly.
Determine also whether you want to share particular photos in color or simply in black and white. And consider using Instagram’s filter systems as well.
Choose your filters well to ensure you create the right effect on the storyplot you are telling through your images.
Incorporate a Caption
While a photo already talks a thousand words, adding a well-written caption can attract more interest from Instagram users. Think of the caption that best describes the and the story you would like to convey.
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Incorporate a Call to Action
Including a call to action to your post helps encourage your fans and potential customers to take action. This step is also effective in gaining new fans.
Remember to create a call to action that effortlessly grabs attention and can prompt people to act immediately while viewing your own image.
Hashtags are usually vital in Instagram hence, do include several of them in each picture you share. The most ideal is to consist of three to five hashtags only for each photograph you post.
Adding relevant plus popular hashtags helps your photograph to be easily found by other users. You can even start a hashtag campaign utilizing your brand which your followers may use in their posts.
Take note of these tips every time you post an image on Instagram and you can be sure to attract more potential prospects and improve your sales moving forward.