As being a freelance web designer in Sydney, or any type of city for that matter, is tough. There are various pros and cons which I’ll try and include in this article. Over 10 years of doing work in Sydney, I have come across a number of aspects which may help you, if you are (or you are thinking of) becoming a freelance website design company.
Pros of being a Freelance Web design service in Sydney
You can be your own employer – Being your own boss could be a great thing. You make your own hours… you answer to yourself and you select which clients you work with. Being a freelance web designer means you also have to become very disciplined. You need to push yourself to get the work done, but also be sure you aren’t overdoing it, and working all hours of the day and evening. Most freelance web designers I know suffer from the latter! Taking regular breaks and finishing at a reasonable hour is as important as making sure you start work in the morning and don’t slack away from.
You can choose your clients : Being able to choose the client you work with means that, most of the time, you are working on work that you enjoy. I’m sure most web designers have worked for a client they just don’t click with. It makes for a long, tedious process during the task and is not fun to work on. An online designer and their client should have an understanding that they’re working together. If they are constantly bumping heads and clashing upon ideas, it will make the job difficult to work on. So , my point is usually… as a freelance web designer in Sydney, you don’t have to work for those clients. Select clients that you will enjoy working with. By doing this you enjoy your work, create a better design and the client gets a better result.
You can charge what you want – This particular statement is not totally true… you can only charge what you’re really worth and, more to the point, what the client considers you’re worth! However , if you are an experienced designer you have the freedom in order to charge clients what you are willing to work for. Some jobs may be tedious and never very enjoyable to work on, therefore , charge more for those projects than what you would for something that is interesting for you. It’s totally up to you.
You might have creative freedom – Having creative independence is vital when working on a project, because every freelance web designer should know. Design comes from within and it is all remaining to interpretation by the viewer. You must have freedom to create something from nothing as you see it. Being your own manager means you don’t have any marketing department or micro manager analysing your own every move. You are free to design to your hart content.
Cons to be a Freelance Web Designer in Questionnaire
Larger clients may not find you – Being a freelancer means you don’t always have the means to present you to ultimately larger clients. You may not be able to get your website ranking against the larger players, or else you can’t afford to go for the pitch. Quite a few larger businesses may be concerned in employing a freelance web designer. It is because there is no security and they would be taking a risk when employing you — you could just up-and-leave half method through the project or (touch wood! ) get hit by a coach and the client would be stuck with half a website.
You need to manage yourself — Not all web designers have experience in management. Even if it is only controlling yourself. There are many aspect you need to consider as a freelance web designer, other than simply designing websites. Most of us would like to just worry about what concept we are going to go with or which colour scheme and imagery we are going to use but , unfortunately there exists a lot more to running your own freelance business! Managing yourself involves:
Taking care of your own accounts. i. e invoicing, paying bills, paying tax… Not every of us can handle this at first, since we’re not accountants. One thing I would recommend is utilise the services of a bookkeeper. There are also some websites and applications out there which can manage billing for you personally.
Liaising with clients. As a freelance you don’t have the luxury of an account supervisor or art director dealing with clients. You need to keep your clients up-to-date at all times and this includes chasing up bills.
Managing your time. You need to keep track of just how much time you are spending on projects. This is very important – you may have quoted for 32 hours work but if the job takes you 48 hours, you’re cutting yourself short. You also need to make sure you are splitting up your time evenly between projects. Is actually OK if you’re only working on two, three or four jobs but if you are focusing on ten, fifteen or twenty, you may have trouble.
You work in a solitary environment – This does not always have to be the case. There are shared offices around where one can rent a desk or little room. However , most freelance web designers will probably work from home by themselves. That may audio good but it can get lonely. Not only that, you don’t have anybody to reflect ideas off or help you with the workload.
You need to find your own work – This is crucial. If you have worked within a web design agency or studio just before, you would have been given a brief by the art director, account manager or sales team. When working for yourself, as being a freelance web designer, you need to find you have work. Even if you’re busy focusing on lots of well paying jobs today, you still need to be thinking about three in order to six months down the track. This also crosses over with your time management : you will need to factor in time to your timetable to look for more work.
Overall, being a freelance web designer in Sydney can be a very rewarding job, both monetarily and for your lifestyle. As long as you have plans in position to manage the negatives, the pros far outweigh the cons.