Virtual Tours – Why You Need Them


Digital tours are a must for every real estate property listing. In today’s market 80% of people looking for a new home are doing it on the web. It is extremely frustrating when you go to see a set of a property that sounds fantastic, yet there are no photos or virtual tour to show the layout of the house, the colors, the cleanliness, the style, etc . I am actually suspicious of homes that do not use digital tours or photos. What are they will trying to hide? I personally do not wish to drive clear across town to see a home that sounds great on paper yet is horrible in reality.

There are basically 2 reasons why an agent does not have a tour done on one of his/her listings. The main reason is they don’t understand the value of the tour, and their seller is inexperienced and does not understand the value either. The second reason is the agent is trying to stay on a budget and tries to cut costs in every possible way. Unfortunately, when money is the problem, the seller suffers and the agent usually suffers because the house sits available longer and the seller is not the happy camper to work with.

Many agents require their agents to do digital tours on all their listings, yet many agents do not understand the value of this. The agents are basically doing the tour because it is free to them. Since those agents do not appreciate the value, they do not properly market the tour in all their advertising endeavors.

Personally, i know Real Estate Agents who do a digital tour on every listing they take no matter how low or how higher the listing price is. After getting the tour done, they make sure that all of their advertising materials show the tour address, web site address, etc . so anyone viewing the advertisement can immediately have access to the photos and trip if they are online.

One thing that always perplexes me is that some agents purchase virtual tours and then do not promote them. I review many property magazines in our area, and I discover agents using beautiful pictures to market their listing, but they never mention their virtual tour in the advertisement. With consumers looking for Internet info, it amazes me that agents do not cross advertise.

Advertising rarely stands alone, but works synergistically with other marketing methods. If you are advertising in a newspaper or magazine, you should offer links that would ultimately drive visitors your web site and virtual trip.

Another way to advertise the virtual trip is through yard signs. When an agent acquires a listing, he/she need to place a rider on their lawn sign that says check out our digital tour online. Every flyer put into the “Take One” boxes should also have the web site address of the digital tour and make mention that a virtual tour is online. Lots of people drive through neighborhoods on their own getting flyers and checking out homes. All those flyers that have beautiful photos plus an web site address to view extra photos and a virtual tour would be the ones that will be kept for later when the home buyer is at their pc.

If you compare a virtual trip with a business card, you can sum it up that if you keep the cards within the box, they will not do you any good. Credit cards only bring business back to you when they are utilized by the agent and given to as many people as possible.
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Yet agents spend thousands every day on websites that few consumers see. The agents that don’t market their website, tend not to see results and therefore conclude that websites don’t work. and travels won’t work either.

If a virtual tour is a tool to help advertise a listing, then it stands to reason that broadcasting this is the best way to use it.

Probably the most effective ways to use these are:

1 . On an agent’s personal website

2 . Used for listing presentations that demonstrate what the agent can do to market the home online and to show where the home is going to be marketed online, i. e. Realtor. com, MLS, franchise websites, personal websites, newspaper and other media websites.

3. Email alerts – to inform prospects and other Realtors of new entries

4. Email signature lines

five. The address posted in an agents newsletter

6. As a competitive edge in marketing – that all the particular agent”s listings get a virtual tour regardless of the home’s price

7. Indication riders to invite drive-by customers to the agents website

8. “Just Listed” cards and “Just Sold” cards

In conclusion, skilled real estate agents know how to use virtual tours to complete advantage, making them into a tool that distinguishes their marketing from their rivals.

Chelina Schultz is a top internet marketer who works with industry leaders from around the world. She has a passion regarding helping others achieve their objectives, dreams and aspirations.

Chelina handles her successful home based business of 9 years, while homeschooling her two beautiful daughters. Chelina is also a licensed real estate agent in the state of Sarasota, as well as being married for eighteen years. To learn more about Chelina Schultz please visit her sites.

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